Trend edition Essence che non vedremo in Italia: New in Town 2014 [press release]

Here's another Essence trend edition that won't reach my country, but I'm not sad, as this is just a preview of some new "Fall/Winter" products that will be released soon as part of the permanent line (in Germany "ab 25.08.2014", in Spain from 08.09.2014, in Italy from 29.09.2014...BTW why do we get them always so late?).

Ecco un'altra Trend Edition Essence che non vedremo qui da noi, stavolta però non è grave! Praticamente si tratta solo di un'anteprima di alcuni nuovi prodotti autunno/inverno 2014, che entreranno comunque nella linea permanente (dal sito Essence: disponibili in Italia dal 29 settembre).

Super trendy: from August 2014, Essence is sure to be the ultimate hotspot for beauty looks with its trend edition “new in town”. The new 3D eyeshadows in fashionable duo-colors with an improved texture and a special relief structure simply have to come along on your next tour of the city. And so do the two waterproof gel eye pencils as well as the lash base mascara, which provides the perfect basis for the lash princess volume mascara – the new must-have mascara for all trendsetters. But the focus isn’t just on the eyes: you can give your lips an urban matt finish with the longlasting lipsticks in pink and nude, while the highlighter offers a gorgeous glow. For your nails, there are surprising cool glitter and feather effects. And if you would like to give your favorite polish a sand effect, just reach for the sparkle sand top coat. No matter what you’re up to, the latest trends and styles are here and ready to be seen around town! A vibrant city-feeling… with Essence!

This trend edition will be available in Germany, Austria, Switzerland, Hungary, the Czech Republic, Slovakia, Slovenia, Bulgaria, Croatia, Bosnia, Macedonia, Montenegro, Romania, Spain, Greece, Turkey, France, Poland, Kazakhstan, Israel, Algeria, Indonesia, Bangladesh, India, Japan, Paraguay, Panama, Mexico, Uruguay, and Colombia.

Essence “new in town” will be available in stores from August 2014 and will be joining the Essence standard range afterwards. 

essence new in town – 3D eyeshadow

New talents in town! Now with an improved texture: even softer and easier to blend, the special relief structure ensures an ultimate 3D look. Applied, the eyeshadow creates a cool finish – from satin to metallic to shimmering. With color duos like glittering gold-emerald green or champagne – grey, an excellent color-dispersion and high coverage, all your eye make-up wishes are sure to come true. The 3D Duo eyeshadow offers even more intense results when applied moist.

Available in 02 irresistible lavender dream, 03 irresistible choco cupcake, 06 irresistible brazilian sun and 07 irresistible fullmoon flash.

essence new in town – GEL eye pencil waterproof

The mega-trend from Asia: gel eyeliners in a pen-shape. The soft, waterproof and longlasting texture of the gel eye pencils waterproof comes in a twistable pen instead of a jar. Velvety and highly pigmented, they create intensive eyeliner styles in urban black or emerald green – the ideal city guide!

Available in 01 black blaze and 03 urban jungle.

essence new in town – lash base mascara

The first lash base mascara by essence! It extends your lashes, makes them thicker and provides extra volume. Simply apply the white lash base mascara texture on your lashes and immediately cover with a layer of your favorite mascara. Also suitable for use with contact lenses.

essence new in town – lash princess volume mascara

For all beauty princesses! Here comes the ultimate mascara highlight. The new lash princess mascara has a specially shaped cobra brush that covers each individual lash for breathtaking volume with a great curl.

Absolutely unique like a princess, the mascara is “dressed” in a gorgeous ball gown. Princess(ence)!

[N.d.A. il packaging è troppo carino per non comprarlo (quando arriverà) e poi scusate lo scovolino "a cobra" mi mancava!]

essence new in town – longlasting lipstick

Good-looking lips! As of August, the popular longlasting lipstick is also available in the two velvety-matt colors pink and nude. And they’re sure to last at least as long as your sightseeing tour! Thanks to the creamy-light texture, they provide your lips with intensive color for hours without drying them out.

Available in 14 adorable matt! and 15 oh so matt!.

essence new in town – soo glow! cream to powder highlighter

Glamour glow! The new highlighter gives your complexion a beautiful shimmer. Its creamy texture turns into a velvety, powdery formula upon application. Easy to apply with your fingers, it sets gorgeous accents on

your cheekbones, underneath the brows or in the inner corners of your eyes. The highlighter is available in two different colors – one light rosé and a pretty champagne tone – so it’s ideal for every complexion.

Available in 10 look on the bright side and 20 bright up your life

essence new in town – effect nail polish

New effects! Glitter jewels or electric feathers – cool effects in the trendy colors turquoise and berry pink will make the hearts of all true nail fashionistas beat a little bit faster in August. The nail polishes are easy to apply, have a high coverage and create 3D wow-manicures – guaranteed to be a fashion highlight in the big city!

Available in 06 party in a bottle and 18 that's my pop cake!.

essence new in town – nail art sparkle sand top coat

SWATCH

Super sand style! This top coat with an innovative sand effect is a true must-have. Apply your favorite nail polish, leave to dry and then apply a coat of the sand top coat to give any color a fantastic, slightly matt 3D structure with trendy shimmer particles.
Available in 24 i feel gritty!