Zoya Fall 2012: Designer, Diva and Gloss [press release - cartella stampa]

Summer seems to be ending here: it's been raining and chilly for two days now, I'm quite sad but at least getting ready to face the incoming season and autumnal shades.

So these are Zoya 2012 Fall collections Designer, Diva and Gloss, with polishes to suit any taste: cremes, metallics (I love Zoya ones) and even jellies!

FYI the italian version of the post is longer, as it includes my whining about us not having access to those fabulous promos (as BOGO) and difference in US/Italian retail price: US 8$ - Italy 14€ (that would be 18$ =_=).

Visto che ormai il fresco/freddo inizia a farsi percepire (uffa), mi rassegno alla fine dell'estate e mi preparo ad affrontare l'autunno. Tanto vale presentare le relative collezioni Zoya 2012: Designer, Diva e Gloss. C'è un po' di tutto: laccati, metallici (quelli che la Zoya sa fare così bene) e perfino jelly.

Come sempre piango al pensiero delle promozioni assurde che hanno in America. Le loro BOGO sales (buy one get one) mi fanno tremare i polsi. Ah sì, gli Zoya dal sito ufficiale costano 8$. Se abitassi lì avrei quattro Helmer pieni invece di uno solo.

OFFICIAL PRESS RELEASE:

Announcing three new couture color collections from Zoya Nail Polish for Fall 2012! ZOYA NYFW 2012: DESIGNER, DIVA and GLOSS

AVAILABLE MID JULY, 2012Inspired by backstage beauties, talented designers, runways and VIP fashion events, the NYFW 2012 Color Collections by Zoya for Fall 2012 are simply stunning. Choose from full-coverage creams and metallics or incredibly shiny jellies.  Each New Fall Collection (Designer, Diva and Gloss) features color that is beautiful, long-wearing and “haute” off the New York Fashion Week (NYFW) Fall 2012 runway!
 See the new Zoya Fall NYFW2012: Designer, Diva and Gloss video here! If it’s in style this Fall - Zoya has it!  

Zoya NYFW 2012: Designer Collection
• Rekha (ZP626) - Blood red cream (Bibhu Mohapatra custom shade)• Toni (ZP627) - Dark maroon red cream• Monica (ZP628) - Dark mulberry purple cream• Natty (ZP629) - Smoked navy blue cream• Evvie (ZP630) - Evergreen green cream (Peter Som custom shade)• Noot (ZP631) - Charcoal green gray cream

 Swatches: Scrangie - Vampy Varnish

 Zoya NYFW 2012: Diva Collection 
• Elisa (ZP632) - Crimson red metallic• Suri (ZP633) - Royal purple metallic• Song (ZP634) - Egyptian blue metallic with a subtle sparkle• Ray (ZP635) - Pine green metallic• FeiFei (ZP636) - Magic blue foil sparkle metallic• Daul (ZP637) - Magic violet foil sparkle metallic

Swatches: Letthemhavepolish (incl. Designer) - The Manicured Monkey

  Zoya NYFW 2012: Gloss Collection
• Katherine (ZP638) - Sheer eggplant jelly gloss, buildable formula (Peter Som custom shade)• Paloma (ZP639) - Sheer berry red jelly gloss, buildable formula• Frida (ZP640) - Sheer teal blue jelly gloss, buildable formula

Swatches: Frazzle and Aniploish -  The PolishAholic

Ultra long-wearing, glossy nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects. Find over 300 other Zoya shades at www.zoya.com.